Why Women Should Invest and How to Get Started

According to Ellevest, an investment platform created by women for women, “of all the assets controlled by women, 71% is in cash – aka not invested.” Statistically, women are less likely to invest, and even those who do invest tend to wait until they are older to start.

Most women don’t think they know enough about investing to properly grow their savings; therefore, they wait to start investing until they feel they’re more financially stable and believe they can risk the possibility of losing money. A common misconception around investing is that you have to be an expert in the industry to succeed when the reality is that there are so many tools and resources that make easy to start investing with as little as your pocket change.

Why Should Every Woman Invest?

According to a study by Merrill Lynch, 41% of women wish they invested more of their money. But why is it such a necessary part of personal finance?

  1. Financial Equality
  2. Reaching Financial Goals
  3. Saving for Retirement

How to “Invest Like A Woman”

  1. Choose a Strategy That Works for You
  2. Figure Out Budget Allocation
  3. Know the Basics
  4. Choose the Right Investment Platform

“Investing is less expensive and less intimidating than you think” – Susan Thompson, Ellevest

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