Ricoh Europe: 84 per cent of consumers prepared to take action over irrelevant and non-personalised communications

LONDON–(BUSINESS WIRE)–The inundation of irrelevant communications and junk mail is pushing European consumer loyalty to breaking point with the majority (84 per cent) ready to take action against brands, according to new research commissioned by Ricoh Europe. Irrelevant communications, both online and paper-based, are a huge bug-bear for more than two-thirds of consumers in Europe, who consider a quarter of what they receive to be junk. Six-in-ten consumers even see junk mail as more frustra
Source: BusinessWire-Primary

Ricoh Europe: 84 per cent of consumers prepared to take action over irrelevant and non-personalised communications