MaxPoint Expands Data-Driven Programmatic Advertising Across Europe

RALEIGH, N.C. & LONDON–(BUSINESS WIRE)–MaxPoint (NYSE: MXPT) today announced the expansion of its programmatic Digital Zip® technology to France, Germany, Italy and Spain. The company has mapped over 30,000 new micro-neighbourhoods, or Digital Zips, giving clients the ability to reach consumers at scale with campaigns across Europe. The introduction of European programmatic marketing capabilities marks a shift in the EU, where advertising coordinated directly with large publishers has been th
Source: BusinessWire-Primary

MaxPoint Expands Data-Driven Programmatic Advertising Across Europe